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The study was conducted during November-December 2002 and distributed to 675 bona fide ACA members. Of those, 177 (or 26+%) responded. This represents, without question, a statistically valid sample.
The geographical spread of the data received, representing cable companies from approximately 40 different states or jurisdictions, indicates very broad participation in this study. The data received also indicated broad member support on the basis of operator size and the different numbers of households passed by the many system operators.
The purpose of the study was to gain credible data from a substantial sample of ACA members to validate and publish the results. The Carmel Group has used the data collected to present this study to the ACA. The ACA intends to use the data and the study primarily to position and enhance the key messages it delivers to various audiences and for limited internal purposes. As an example of this former usage, ACA intends to disseminate the study and data to members of the U.S. Congress and the Federal Communications Commission for the purpose of better describing ACA’s membership and in support of various ACA initiatives.