Digital Video Recorders: Time in A Magical Box Present Trends + Future Projections 2007

By: Jimmy Schaeffler, Sean Badding and Robb Hawkins

Publication length 103 pages

Go to List of Figures

Price $1950.00

Immediate download after purchase

This comprehensive 2007 study is the product of three of The Carmel Group’s in-house databases. First is The Carmel Group’s historical archive, dating back to 1997-1998, when The Carmel Group was the first consultant/analyst globally to produce industry projections concerning the U.S. Digital Video Recorder (DVR) industry. Second is the combined historical data compiled from two surveys conducted in 2005 and 2006. The data collected by The Carmel Group in May 2005 was based upon surveys of 2,586 U.S. respondents; the 2006 data collected by The Carmel Group was based upon surveys of nearly 1,800 U.S. respondents in January and February of that year. And finally, we focus on the current data from almost 2,200 U.S. respondents, from our 2007 survey that was run during February-March 2007. In both the 2006 and 2007 surveys covering the DVR and related industries, 76% were identified as DVR-Users, while 24% were Non DVR-Users. Also, in both those years, The Carmel Group received responses from respondents representing every state of the union and several U.S. territories. In addition, The Carmel Group interviewed dozens of key industry participants, focused on the developers and manufacturers of existing DVR products and services.

Table of Contents

• EXECUTIVE SUMMARY
• METHODOLOGY
• DVR HISTORY
• DVR INDUSTRY MILESTONES
• DVR OVERVIEW
• DVR PROJECTIONS
• 2007 DVR SURVEY FINDINGS
• WOMEN, ETHNIC MINORITIES, AND DIGITAL “MUST HAVES”
• DVRS RELATIVE TO OTHER DIGITAL DEVICES AND SERVICES
• DESCRIPTIONS OF KEY DVR OPERATORS/PROVIDERS
• LIST OF DVR PLAYERS (OPERATORS AND MANUFACTURERS, ET AL)
• THE CARMEL GROUP’S 2006 DVR AWARDS
• ABOUT THE CARMEL GROUP
• APPENDIX A (2007 SURVEY BY THE CARMEL GROUP)

List of Figures

 

FIGURE 1: U.S. DVR INSTALLED USER PROJECTIONS
FIGURE 2: 2007 U.S. DVR INDUSTRY MARKET SHARE
FIGURE 3: U.S. DVR MARKET SHARE PROJECTIONS
FIGURE 4: 2010 U.S. DVR INDUSTRY MARKET SHARE
FIGURE 5: U.S. MOBILE DVR PROJECTIONS
FIGURE 6: CABLE DVR CHURN RATE PROJECTIONS
FIGURE 7: U.S. CABLE DVR INSTALLED USER PROJECTIONS
FIGURE 8: DBS DVR CHURN RATE PROJECTIONS
FIGURE 9: U.S. DVR INSTALLED USER PROEJECTIONS
FIGURE 10: U.S. TELCO DVR INSTALLED USER PROJECTIONS
FIGURE 11:TELCO DVR CHURN RATE PROJECTIONS
FIGURE 12: DVR-USERS VS. NON DVR-USERS
FIGURE 13: TYPICAL DVR-USER AND NON DVR-USER
FIGURE 14: TOP TEN STATES: DVR-USER VS. NON DVR-USER
FIGURE 15: SURVEY RESPONDENTS’ LOCATION
FIGURE 16: NUMBER OF DVRS PER HOUSEHOLD
FIGURE 17: TOP TEN MULTICHANNEL DIGITAL SERVICE PROVIDERS
FIGURE 18: TOP TEN DVR DEVICES USED IN THE HOME
FIGURE 19: HOW DID YOU LEARN ABOUT DVRS?
FIGURE 20: PRIMARY REASONS FOR BUYING A DVR
FIGURE 21: LEVEL OF DVR USAGE
FIGURE 22: WHAT PERCENTAGE OF ADS DO YOU SKIP?
FIGURE 23: AS A DVR USER, DO YOU THINK YOU WATCH MORE OF LESS TV?
FIGURE 24: AVERAGE PRICE PAID, UP-FRONT FOR DVR BOX
FIGURE 25: AVERAGE DVR SERVICE SUBSCRIPTION PAID
FIGURE 26: WILLINGNESS TO SPEND MORE ON MONTHLY DVR SERVICE
FIGURE 27: INTEREST IN CUSTOMIZED ADVERTISTEMENT
FIGURE 28: INTEREST IN USING DVR TO SEARCH FOR A SPECIFIC PRODUCT
FIGURE 29: INTEREST IN TRANSFERRING CONTENT FROM DVR
FIGURE 30: LIKELIHOOD TO RECOMMEND A DVR TO FRIENDS AND FAMILY
FIGURE 31: LEVEL OF CONCERN REGARDING DVR AND PRIVACY
FIGURE 32: PRIMARY REASONS FOR NOT OWNING A DVR
FIGURE 33: TIME IN WHICH NON DVR-USERS PLAN TO PURCHASE A DVR
FIGURE 34: TOP 10 VENDORS FROM WHOM TO PURCHASE A DVR
FIGURE 35: GENDER BREAKDOWN DVR-USERS VS. NON DVR-USERS
FIGURE 36: DVR-USER ETHNICITY
FIGURE 37: DIGITAL “MUST HAVES”