This Press Release
is Related to our:
Digital Video Recorders: Time in A Magical Box Present Trends + Future Projections 2007Filed under: White Papers & Studies,
Contact:Jimmy Schaeffler
Chairman & Chief Service Officer
jimmy@carmelgroup.com
Phone (831) 643-2222
DVR Popularity Soars
Industry Projections Show 20% of U.S. Households Become DVR Users By ‘08
Consumer Survey Notes Opportunities In Non-traditional Markets
(Carmel-by-the-Sea, CA - January 20, 2006) Digital Video Recorders (DVRs) are poised to leap into the living rooms, bedrooms and TV rooms of a fifth of U. S. television households by year-end 2008, according to a new set of projections to be released by The Carmel Group. Part of a new DVR study entitled, “Digital Video Recorders: Time In A Magical Box,” the work also includes a nationwide survey of U.S. DVR users and non-users, focused on their likes and dislikes when it comes to DVRs and related digital services.
The Carmel Group study projects that greater than two out of every ten U.S. homes will be equipped with a DVR system by 2008. Presently, The Carmel Group estimates just over 10 mil. U.S. DVR users. The satellite TV industry continues to claim the majority of DVR users, followed by cable at about 42%, and the remaining others at below 10%. For cumulative DVR revenues, the industry follows the same ranking, with satellite TV generating more than $750 million, followed by cable at more than $400 million. By 2008, the study projects the top four leaders in the DVR industry will be Scientific Atlanta [SFA], TiVo [TIVO], Motorola [MOT] and EchoStar’s DISH Network [DISH].
The Carmel Group’s consumer survey involves nearly 1,800 respondents, hailing from all 50 states. Many new niches and audience groups are yet to be tapped by the DVR providers, the survey notes, and the majority of new users are acquiring DVRs free through service providers, primarily because of the DVR’s ad skipping technology and ease of use. An additional part of the survey looks at the consumer demand for related digital services, such as broadband, HDTV and the local delivery of TV stations.
The Carmel Group’s 2006 DVR study, “Digital Video Recorders: Time In A Magical Box,” will be available for purchase on The Carmel Group’s website (www.carmelgroup.com), beginning February 15, 2006. The Carmel Group, founded in 1995, is a Carmel-by-the-Sea, CA-based consultancy and analyst firm, focused on consumer electronics and multichannel TV service providers.
For contact, please email or call Sean Badding, president, at sbadding@carmelgroup.com or (831) 238-5857. The Carmel Group’s main office number is (831) 643-2222, and its main email contact is info@carmelgroup.com.