Last week’s “Mixed Signals” about Peter Jennings at the 1972 Munich Olympics elicited some wonderful critiques, recommendations, and other helpful responses. These included several dialogues from the ABC Sports Alumni Association, which is a group founded by former ABC executives Bob Apter and Geoff Mason, with several hundred members today.
Of particular note were three comments from three former ABC Sports producers and/or directors, i.e., John Wilcox, Doug Wilson, and Jim Jennett. I found them helpful enough to want to restate them here, for the world at large. Indeed, if ever there were to be a Broadcasting University, with a course on “The Olympics,” a couple of fine points from the comments below — and from Geoff Mason, mentioned in a 2011 version of this “Mixed Signals” blog – would be worth considering.
What’s A DBS Company To Do?
Seeking A Three-Way Bundle That They Control
By The Carmel Group’s Jimmy Schaeffler
Last week, The Carmel Group spent a good deal of time learning about a company that is rumored to be a candidate to work with DirecTV and/or EchoStar, as both satellite TV companies try to build their joint or separate telecommunications bundles. These would be bundles of three key services: video, voice and Internet. What DirecTV and EchoStar need are terrestrial voice and 2-way Internet broadband services that they each (or together) can manage, control and from which they can reap the key rewards.
The TV consulting company, The Carmel Group, with which I have been affiliated these past 20 years, conducted a study about a year ago — whose data remains relevant and still generally accurate today.
The study showed the relative value of cable channels versus broadcast channels in a hypothetical, big time, retransmission consent negotiation. This 10-page study of contained a good number of enumerative charts (as appendices). The Carmel Group has been looking into the issue of retransmission consent for a number of years, and now that the topic is in the news again, below are our observations. I was surprised by the study results. You will be, as well.
Eleven years ago, at The Carmel Group’s inaugural Five Burning Questions conference in southern CA, an anonymous attendee stated a “law” that has since proved itself repeatedly: If you do not attend certain conferences regularly (even if you read the trades and talk regularly to peers), you will remain at least six months behind the latest industry developments.
That maxim proved itself yet again June 13, when 23 top-level industry representatives from Silicon Valley, Hollywood, Wall Street, Washington, DC, Denver’s cable and satellite communities (to name but a few)—and many points in between—gathered in San Diego for the 11th Annual Five Burning Questions event, as part of the 5th annual ISCe conference, held at San Diego’s Mission Bay Hilton Hotel.
Greater than 90% of U.S.TV Households (USTVHHs) pay a cable, satellite, or telco video distributor for their TV. That’s a lot of people demanding a lot of ones and zeros, to say nothing of the mobile wireless users.
In addition, video distribution today is supported by a hodge-podge of various systems and players. At its core, are several different sets of player types, largely based on the type of infrastructure each uses to deliver its video signals.