And Twitter is "right on the cutting edge of gathering demographics to develop targeted advertising and content," said Jimmy Schaeffler, Chairman and Chief Service Office of The Carmel Group.
TheStreet's Jim Cramer, Portfolio Manager of the Action Alerts PLUS Charitable Trust Portfolio, agreed that the feature offers some evidence that Twitter management is pointed in a positive direction.
"We own Twitter for my charitable trust," Cramer said. "It's a small position given how hard it is to have conviction based on the earnings. But I do like the upcoming changes and I wish they would get on with a CEO."